優(yōu)衣庫(kù)是如何贏得北美市場(chǎng)的？
How Uniqlo Won Over North America
譯文簡(jiǎn)介
優(yōu)衣庫(kù)母公司迅銷集團(tuán)目前是全球第二大服裝零售商，僅次于Zara母公司印第迪克。憑借超過(guò)千億美元的市值，該品牌通過(guò)專家所稱的"簡(jiǎn)約功能性設(shè)計(jì)+合理定價(jià)"策略實(shí)現(xiàn)持續(xù)增長(zhǎng)，其產(chǎn)品線以主打耐穿抓絨衣與棉質(zhì)襯衫聞名。當(dāng)前該品牌在美國(guó)擁有69家門店，計(jì)劃到2027年增至200家。根據(jù)2025年1月9日公布的季度財(cái)報(bào)，迅銷集團(tuán)營(yíng)業(yè)利潤(rùn)增長(zhǎng)7.4%，優(yōu)衣庫(kù)北美市場(chǎng)營(yíng)收漲幅超17%
正文翻譯
日本服裝品牌優(yōu)衣庫(kù)在全球零售市場(chǎng)異軍突起的成功密碼是什么？作為母公司迅銷集團(tuán)旗下主力品牌，優(yōu)衣庫(kù)憑借"經(jīng)典基礎(chǔ)款+功能科技"的獨(dú)特定位，在快時(shí)尚浪潮中走出差異化道路。從1984年廣島首家門店起步，到2000年憑借15美元搖粒絨單品年銷2000萬(wàn)件的爆發(fā)式增長(zhǎng)，品牌通過(guò)持續(xù)技術(shù)創(chuàng)新打造出HEATTECH保暖系列、AIRISM涼感面料等拳頭產(chǎn)品，精準(zhǔn)解決消費(fèi)者"冬季保暖不透氣、夏季棉質(zhì)衣物悶熱"的痛點(diǎn)。視頻特別展示了芝加哥旗艦店的創(chuàng)新體驗(yàn)：RFID無(wú)感結(jié)賬系統(tǒng)、可自助修改褲長(zhǎng)的縫紉工坊，以及融合本土藝術(shù)家作品的區(qū)域限定系列，體現(xiàn)"科技驅(qū)動(dòng)+在地化運(yùn)營(yíng)"的雙重策略。盡管面臨Shein等超快時(shí)尚的沖擊，優(yōu)衣庫(kù)仍以年均17%的北美增速快速擴(kuò)張，計(jì)劃三年內(nèi)將美國(guó)門店從69家增至200家。但隱憂同樣存在——75歲的創(chuàng)始人柳井正尚未公布接班人計(jì)劃，電商布局滯后于Zara等競(jìng)爭(zhēng)對(duì)手，加之中國(guó)市場(chǎng)的季節(jié)性波動(dòng)，都為這個(gè)市值千億美元的服裝巨頭的未來(lái)發(fā)展埋下變數(shù)。
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Main thing I liked about Uniqlo are the wide availability of sizes. I'm using a XS - S and stores like HnM and Gap almost never have smaller sizes in stock. Uniqlo always has every single size in stock (and more sizes available online)
我最喜歡優(yōu)衣庫(kù)的一點(diǎn)是尺碼非常齊全。我穿XS到S碼，但像H&M和Gap這種店幾乎從沒小碼庫(kù)存。優(yōu)衣庫(kù)永遠(yuǎn)備齊所有尺碼（線上還有更多選擇）
When it comes to uniqlo you have to be vary about the qualities. Those made in China are much better than those made in Bangladesh or Vietnam
買優(yōu)衣庫(kù)要注意產(chǎn)地質(zhì)量差異，中國(guó)產(chǎn)的比孟加拉或越南產(chǎn)的質(zhì)量好得多
Uniqlo has one of my favorite consumer experiences, currently - by a long shot.
優(yōu)衣庫(kù)的購(gòu)物體驗(yàn)?zāi)壳敖^對(duì)是我最喜歡的——遠(yuǎn)超其他品牌
Good finds at Uniqulo but even theyre leaning towards a lot more synthetics lately. Still a great easy brand the recommend overall and relatively affordable
優(yōu)衣庫(kù)能淘到好東西，不過(guò)最近合成纖維面料變多了?？傮w還是值得推薦的平價(jià)品牌
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Uniqlo might be one of the most special cases in the fashion industry. Their prices are cheap, and they are always listed as a fast-fashion brand. But after 7 years of knowing, wearing, and falling in love with them, I must say their styles and quality are not fast fashion by any means. Some of my shirts and pants are 4-6 years old, and they still look as good as when I first bought them. With my love for Uniqlo, I even changed my entire wardrobe to adapt to Uniqlo's simplicity.
優(yōu)衣庫(kù)大概是時(shí)尚界最特別的存在。雖然價(jià)格便宜總被歸為快時(shí)尚，但穿了7年后我發(fā)現(xiàn)，他們的款式和質(zhì)量完全不像快時(shí)尚。我有些穿了4-6年的襯衫褲子還像新的一樣?，F(xiàn)在整個(gè)衣柜都換成極簡(jiǎn)風(fēng)了
Affordability with good quality (made to last) is definitely uniqlo's winning standard
價(jià)格親民+質(zhì)量過(guò)硬（耐穿）就是優(yōu)衣庫(kù)的制勝法寶
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Uniqlo clothes are designed for East Asian (especially Japanese) body shape, do they fit for American? American is taller and stronger than Japanese
優(yōu)衣庫(kù)版型按東亞（尤其日本）身材設(shè)計(jì)，美國(guó)人更高壯能穿嗎？
My selvedge denim Jeans from Uniqlo costs AUD$50. moat importantly the quality & design are top notch. Why would I spend $200 + for the pair of jeans when I can get them 3-4 times cheaper from Uniqlo
在優(yōu)衣庫(kù)花50澳元買的赤耳牛仔褲，質(zhì)量和設(shè)計(jì)都一流。誰(shuí)還愿意花200多刀買別的牌子？
I know Heattech should be replaced about 2y due to declining performance, but I've been using it for 10y lol.
都說(shuō)HEATTECH保暖內(nèi)衣兩年就該換，但我那件穿了十年還在用哈哈
It used to be famous for being lame.
I didn't expect Yanai Shoten to be so successful.
以前優(yōu)衣庫(kù)是土氣代名詞，沒想到柳井商店能成功成這樣
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Asians living in Asia love Uniqlo because of their affordable pricing and their products are of good quality esp the Heat Tech series.
亞洲人愛優(yōu)衣庫(kù)就是因?yàn)閮r(jià)格實(shí)惠質(zhì)量好，特別是HEATTECH系列
She said "QR codes" that are in the tags that allows the quick scanning, but its not.
its an RFID tag thats embedded inside of the tag, which you cannot see unless you peel it apart.
她說(shuō)吊牌上有"二維碼"方便掃描，其實(shí)不是的。那是藏在吊牌里的RFID標(biāo)簽，不撕開根本看不見
My closet's now full of Uniqlo clothes. Shirts, sweaters, cardigan, bra,... Only the pants are a bit too long to my Asian size, then I have to cut them a bit
現(xiàn)在衣柜里全是優(yōu)衣庫(kù)：襯衫、毛衣、開衫、內(nèi)衣...就是褲子對(duì)亞洲人身高來(lái)說(shuō)太長(zhǎng)，得自己剪一截
Ive been wearing Uniqlo for 10+ years and the quality isnt the same.
穿了十多年優(yōu)衣庫(kù)，現(xiàn)在質(zhì)量確實(shí)不如從前了
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Listens to customers and gives them what they want. What a concept
會(huì)聽顧客需求并滿足他們，多簡(jiǎn)單的道理啊
I cant believe theres not a Uniqlo in Mall of America
美國(guó)商城居然沒優(yōu)衣庫(kù)？難以置信
I remember wearing my Uniqlo fleece when visiting the US back in 1997!
1997年去美國(guó)時(shí)就穿著優(yōu)衣庫(kù)抓絨衣！
Offering all sizes and fit made me stay buying Uniqlo products
尺碼齊全版型多樣，這就是我一直買優(yōu)衣庫(kù)的原因
buying uniqlo in japan, you'd get crazy on the amount of options! plus GU!
在日本買優(yōu)衣庫(kù)能挑花眼，更別說(shuō)還有GU！
Good quality clothing for a really affordable price. That's it.
就一句話：物美價(jià)廉
I love Uniqlo. I recently moved to the US and I am so happy to see a store here%
超愛優(yōu)衣庫(kù)！剛搬到美國(guó)發(fā)現(xiàn)這里有店太開心了
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Slave labor brand like most fast fashion. Just because its Japanese doesnt mean its good or ethically made.
和多數(shù)快時(shí)尚一樣用血汗工廠，別因?yàn)槭侨毡酒放凭妥詭V鏡
I live in Oregon and I discovered this store in Vietnam. The price and quality of their product is hard to beat. I'm so happy that they just open a store in Seattle. I hope they can open a location in Oregon.
在越南旅游時(shí)發(fā)現(xiàn)的寶藏店鋪，性價(jià)比無(wú)敵。西雅圖新店開了超開心，希望俄勒岡也能開
No, dont expand the USA. We dont need you go home.
別在美國(guó)擴(kuò)張了，我們不需要，回老家吧
Some of my favourite clothing through the years have been from Uniqlo and the quality is unmatched it looks exactly like the day I bought it .
這些年最愛穿的都是優(yōu)衣庫(kù)，質(zhì)量好到買來(lái)時(shí)啥樣現(xiàn)在還是啥樣
i love this brand. its so japanese that it rarely has logos on Tees.
超愛這個(gè)品牌，日式極簡(jiǎn)連T恤都很少印logo
Total over glorification of well run company with good products. BTW the NYC store mid town is so crowded ... with the RFID ... some people are helpful and others NOT So much.
對(duì)家好公司的過(guò)度吹捧罷了。紐約中城店人擠人，用RFID結(jié)賬時(shí)店員態(tài)度參差不齊
As far as i can tell theyve actually closed many stores in the US in the last 10 years...
據(jù)我所知過(guò)去十年他們?cè)诿绹?guó)關(guān)了不少店...
One of my favorite things about going to Walt Disney World is going to the Uniqlo store at Disney Springs! I buy as much as I can pack into my luggage!
去迪士尼最愛逛迪士尼泉的優(yōu)衣庫(kù)，每次都塞滿行李箱
My whole wardrobe is literally Uniqlo because of how cheap and comfortable their clothing is.
Even though minimalistic, I always get comments while wearing their oversized tees which I have in every colour "is that from uniqlo?"
整個(gè)衣柜都是優(yōu)衣庫(kù)，便宜又舒服。雖然款式簡(jiǎn)單，但穿oversizeT恤總被問(wèn)"這是優(yōu)衣庫(kù)吧？"（集齊了所有顏色）
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
I recently had an extremely frustrating experience with UNIQLO that I feel compelled to share. I placed an order on their website with the expectation of receiving my items within the specified delivery time. However, days passed, and there was no sign of my package. I reached out to their customer service team multiple times, hoping to get some clarity, but each time I was met with generic responses and no real assistance.
必須吐槽優(yōu)衣庫(kù)的糟心經(jīng)歷：官網(wǎng)下單后超時(shí)沒收到貨，客服只會(huì)說(shuō)套話不解決問(wèn)題
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
now my underwear is also uniqlo
American Heattech is too expensive.
現(xiàn)在連內(nèi)褲都買優(yōu)衣庫(kù)了，美國(guó)的HEATTECH太貴
They manage to sell winter clothes in very hot countries where at best, it's a bit cooler for only about 10 days in a year.
他們能在全年只有10天涼爽的熱帶國(guó)家賣冬裝
Some of the worst looking fashion i have ever seen in my laugh, about as much character as a concrete wall
我見過(guò)最丑的時(shí)尚，跟水泥墻一樣毫無(wú)個(gè)性
I think that the simpler designs Asian brands have, the more easily they are accepted by Westerners. (Also MUJI, Nintendo Switch, etc.)
亞洲品牌的極簡(jiǎn)設(shè)計(jì)（像無(wú)印良品、Switch）反而更受西方歡迎
So this was an ad for the company that sells clothes cheap by exploiting the global south.
所以這是家靠剝削全球南方國(guó)家賣廉價(jià)衣服的公司廣告？
Glad to see Uniqlo getting some western recognition. I always love shopping in store with them. Their Ukiyo-E and anime lines are so good
高興看到優(yōu)衣庫(kù)在西方受認(rèn)可，浮世繪和動(dòng)漫聯(lián)名系列超棒
EASY! NONE of the US brands know or follow trends at all! NONE! GAP,Abercrombie,American Eagle,etc... are so outdated! People now just got to H&M,Zara, or Uniqlo! THATS WHY!
很簡(jiǎn)單！美國(guó)品牌全都不懂潮流！GAP、AF、AE都過(guò)時(shí)了！現(xiàn)在大家都去H&M、Zara和優(yōu)衣庫(kù)！
When it first opened in Japan, there was a tendency to look down as something cheap and bad quality.
With the introduction of innovative products like Ultra Light Down, heat tech,whatever, basic designs gradually accepted. Then it has become like a high-end McDonald's, with a store in almost every area in Japan. Now, It's a necessity. I still use items I bought over ten years ago. I think the same trend will happen in other coutries as well.
剛進(jìn)日本市場(chǎng)時(shí)被嫌棄廉價(jià)低質(zhì)，后來(lái)靠輕型羽絨服、HEATTECH等創(chuàng)新產(chǎn)品翻身。現(xiàn)在像高端版麥當(dāng)勞開遍日本，十年前買的還在穿，估計(jì)其他國(guó)家也會(huì)這樣
Uniqlo is what GAP was supposed to be. Of course they're popular.
優(yōu)衣庫(kù)做到了GAP該有的樣子，當(dāng)然受歡迎
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Some days i leave the house and realize i am wearing all Uniqlo. As a woman going into stores like zara i see ugly opinionated clothes for way too much money, with no justification. Materials and labor are not sustainable or ethical and most brands now think they can charge exorbitant amounts for brand recognition alone. Every where tries to charge you for obnoxious branding. Uniqlo is the only sane choice sometimes.
有時(shí)出門發(fā)現(xiàn)全身優(yōu)衣庫(kù)。Zara那些丑衣服又貴又不環(huán)保，現(xiàn)在品牌都靠logo騙錢，優(yōu)衣庫(kù)是唯一理性選擇
I wonder if people in North America still have the same problem that most Japanese people have when they want to go to Uniqlo: "Oh no! I'm wearing Uniqlo from head to toe today!" Well, in my case, I've already started to open up again (lol) Uniqlo's underwear, HEATTECH in winter, is great, but I think AIRism is not good because it gets stuffy in Japan's summer (tropical climate). Personally, I highly recommend Aeon's Top Valu PEACE FIT COOL as it feels smooth on the skin, but I wonder if people overseas can get it.
北美人也像日本人那樣糾結(jié)"今天又是優(yōu)衣庫(kù)全家桶"嗎？我倒是無(wú)所謂了（笑）。優(yōu)衣庫(kù)內(nèi)衣和HEATTECH不錯(cuò)，但AIRism在日本夏天悶熱。推薦永旺的PEACE FIT COOL系列，海外能買到嗎？
If you offer somewhat good quality sweatpants with four pockets and affordable then yes you deserve my attention.
要是能出質(zhì)量不錯(cuò)、帶四個(gè)口袋還便宜的衛(wèi)褲，我絕對(duì)買單
-No Logos
-Most items have neutral colors that are great for business and casual attires
-Same Fabric types on all items
They're pretty BASIC, and most of the time that's all we need.
-無(wú)品牌標(biāo)識(shí)
-多數(shù)單品采用中性色調(diào)，適合商務(wù)與休閑場(chǎng)合
-所有產(chǎn)品使用同類面料
說(shuō)白了就是基礎(chǔ)款，但大多數(shù)時(shí)候我們需要的正是這種純粹。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Uniqlo is the best for workout, going out, for school, and etc
Life wear as it is
優(yōu)衣庫(kù)就是全能選手——健身、外出、上學(xué)都適用，所謂"生活百搭"名副其實(shí)。
I love Uniqlo! Their fabrics are quality and I always use the stuff that I buy from them
超愛優(yōu)衣庫(kù)！面料品質(zhì)過(guò)硬，買回來(lái)的單品使用率都超高。
Uniqlo is the best between quality and price. You dont want the cheapest thing, but you dont want to pay a couple meals for a T-shirt. Thats what Uniqlo provides. Affordable/Understandable prices for quality items.
優(yōu)衣庫(kù)在性價(jià)比領(lǐng)域封神。既不想買地?cái)傌洠植辉笧榧恤花掉幾頓飯錢的話，選它就對(duì)了——合理價(jià)格換優(yōu)質(zhì)單品。
Uniqlo is very comforting. And as always, Japan always listen to their customers and always a priority for them to innovate.
優(yōu)衣庫(kù)讓人穿得舒心。日企傳統(tǒng)就是重視用戶反饋，創(chuàng)新永遠(yuǎn)擺在首位。
Ive never seen but have heard of this product before. Although I have not yet purchased any of their products.
I suppose I should research their clothing and product line to see if anything suits my taste or needs.
雖未親眼見過(guò)但久聞其名。雖然還沒買過(guò)他家產(chǎn)品，看來(lái)得研究下產(chǎn)品線是否合我口味。
The french linen shirts are the best . I add to my colletion every season. They wear like iron.
法式亞麻襯衫絕了，每季必入。耐穿程度堪比鐵打。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
I love Uniqlo. They are timeless, professional, they have tech against certain conditions and minimalistic design. They have quality products for their prices.
鐘愛優(yōu)衣庫(kù)。經(jīng)典不過(guò)時(shí)，職場(chǎng)適用，科技面料應(yīng)對(duì)特殊環(huán)境，極簡(jiǎn)設(shè)計(jì)。這價(jià)位能買到這種品質(zhì)簡(jiǎn)直超值。
Uniqlo offers quality product and cheap as hell specially in Japan.
優(yōu)衣庫(kù)性價(jià)比爆表，特別是在日本本土便宜到哭。
It's ironic that a clothing store from Hiroshima is so popular in America
廣島出身的服裝品牌風(fēng)靡美國(guó)，這反差有點(diǎn)意思。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
UNIQLO's style is the perfect blend of simplicity and functionality. Their minimalist designs are a key feature
優(yōu)衣庫(kù)風(fēng)格完美融合簡(jiǎn)約與實(shí)用，極簡(jiǎn)設(shè)計(jì)是其核心賣點(diǎn)。
I have shopped at Uniqlo for over 15 years in Asia, Europe, and in the US. Their quality is good, the pricing equally good, and the construction of the clothing is also good. They even will hem pants for you, free of charge. I cant say enough good about Uniqlo!
橫跨亞歐美三洲購(gòu)物15年，優(yōu)衣庫(kù)品質(zhì)始終在線，定價(jià)合理，剪裁優(yōu)秀，甚至提供免費(fèi)褲腳修改服務(wù)?？洳煌甑膬?yōu)點(diǎn)！
I live in Japan and bought a sweater at Uniqlo. Everything else I bought at Trial, which is way cheaper. ￥500 or ￥600 for colored T-shirts with pockets. Pants for ￥1000
住日本時(shí)只在優(yōu)衣庫(kù)買過(guò)毛衣，其他都在更便宜的Trial買——帶口袋彩色T恤才五六百日幣，褲子千元搞定。
In fact, the Quality of UNIQLO Clothing is much better than Gap, Old Navy, and their price is more reasonable.
I wont shop H&M, Forever 21, and Primark because their quality is very cheap even though the price is also cheap.
However, if you wish to buy a good down jacket, I still prefer the traditional American brands like Tommy Hilfighter, MK, and other designer brands.
說(shuō)實(shí)話，優(yōu)衣庫(kù)品質(zhì)碾壓Gap和Old Navy，價(jià)格還更合理。H&M、Forever21和Primark這種便宜沒好貨的從不考慮。不過(guò)要買優(yōu)質(zhì)羽絨服還是認(rèn)準(zhǔn)Tommy Hilfiger、MK等美國(guó)老牌。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
I google searched for Uniqlo. The closest store is 120 miles away from my US home. Back in Japan the closest Uniqlo store is only 6 miles away but no public transportation near by and I dont own a car in Japan Their strategy seemed be targeting big city consumers in US but preferring suburban consumers in Japan.
查地圖發(fā)現(xiàn)美國(guó)住處離最近門店120英里，而在日本時(shí)最近門店才6英里但沒公交又沒車?？磥?lái)他們?cè)诿绹?guó)主攻大城市，在日本卻布局郊區(qū)。
I think UNIQLO has achieved the best balance between quality and price. Its clothes are durable enough to be worn for multiple seasons, but they also avoid excessive quality and high prices. Currently in Japan, UNIQLO is not seen as a low-priced brand, but it is recognized that you will not regret buying UNIQLO, and so it continues to be purchased steadily.
優(yōu)衣庫(kù)達(dá)成了品質(zhì)與價(jià)格的完美平衡。衣物耐穿多季，又不會(huì)過(guò)度堆料導(dǎo)致高價(jià)。如今在日本它不算低價(jià)品牌，但公認(rèn)買了不后悔，復(fù)購(gòu)率穩(wěn)。
UNIQLO stores are amazing....went to my first store 3 months ago in Bangkok...followed a month later by the Shibuya Tokyo store. Love their products.
優(yōu)衣庫(kù)門店體驗(yàn)絕佳——三個(gè)月前在曼谷首店入坑，一個(gè)月后又逛了東京澀谷店，徹底愛上他家產(chǎn)品。
I remember back in 90s UNIQLO used to selling Covers CT irregular item for discount.. I miss old UNIQLO store
I'm Japanese.
I've been going to the store for over 20 years
In the past, they also had brands from other companies.
I miss the days when Uniqlo was said to be lame.
記得90年代優(yōu)衣庫(kù)還賣瑕疵打折品，懷念老店。作為去了20多年的日本人，以前他們還賣別家品牌，反而懷念當(dāng)年被說(shuō)土氣的時(shí)期。
Highest quality, functional and affordable clothing and products, they last for a long time. Tagless and no logos, works great for individuals with sensory needs.
高品質(zhì)、功能性、價(jià)格親民且耐穿。無(wú)標(biāo)簽無(wú)logo設(shè)計(jì)對(duì)感官敏感人群特別友好。
Oferring good quality products which looks good and even is localized. How novel aproach. Gogo Uniqlo
提供優(yōu)質(zhì)美觀且本土化的產(chǎn)品，這創(chuàng)新策略絕了。優(yōu)衣庫(kù)沖??！
Tha quality is actually good compared to other fast clothing retailers.
和其他快時(shí)尚品牌比，質(zhì)量確實(shí)能打。
BUT WHY DONT WE HAVE A UNIQLO IN UTAH??? WTF
Pro-China leftists in Korea staged an unreasonable "uniqlo boycott," but now the uniqlo brand has grown in Korea thanks to it.
猶他州為啥沒優(yōu)衣庫(kù)？？韓國(guó)親華左派搞過(guò)無(wú)理抵制，結(jié)果反而助長(zhǎng)品牌在韓發(fā)展。
I like Uniqlo's products, but sometimes it's a bit too bland and lack "uniqueness" since everyone else is wearing uniqlo which makes it less unique :D.
喜歡優(yōu)衣庫(kù)產(chǎn)品，但有時(shí)太基礎(chǔ)款缺乏獨(dú)特性——畢竟?jié)M大街同款反而失去個(gè)性哈哈。
I'm surprised that people overseas rate UNIQLO so highly.
In the 80's and 90's they were famous for being cheap but of poor quality, but they have gotten better and better.
The store and displays are copied from American mass retailers, and there is nothing unique to UNIQLO, but before you know it, it has become an indispensable store in Japan due to its price, quality, and size range.
驚訝海外對(duì)優(yōu)衣庫(kù)評(píng)價(jià)這么高。八九十年代它還是廉價(jià)低質(zhì)代名詞，后來(lái)品質(zhì)逐步提升。門店陳列照搬美國(guó)大眾零售商，本無(wú)特色，卻憑借價(jià)格、品質(zhì)和尺碼優(yōu)勢(shì)悄然成為日本國(guó)民品牌。
I love Uniqlo! I have 7 pairs of shirt from them. It's so good! And their underwears? Heaven!
大愛優(yōu)衣庫(kù)！光襯衫就買了7件，內(nèi)衣更是天堂級(jí)舒適！
I threw away most of my Uniqlo clothes, it feels so uncomfortable eventhough garmen quality is really good
扔掉大部分優(yōu)衣庫(kù)衣服，質(zhì)量雖好但穿著實(shí)在不舒服。
From a Japanese perspective
The company is so smart that you wouldn't think it's a modern Japanese company.
作為日本人想說(shuō)：這家公司的精明程度，完全不像現(xiàn)代日企的風(fēng)格。
UNIQLO produces an enormous amount of basic products using the same materials and the same stitching, and sells them over a long period of time.
This allows us to reduce the cost of materials and labor per piece, allowing us to provide high-quality products at low prices.
I think the concept is the exact opposite of fast fashion, which is creating trendy clothes with cost-cutting methods and selling them at low prices.
優(yōu)衣庫(kù)用相同面料和工藝大量生產(chǎn)基礎(chǔ)款并長(zhǎng)期銷售，通過(guò)規(guī)模效應(yīng)降低單件成本，從而低價(jià)提供優(yōu)質(zhì)產(chǎn)品。這和快時(shí)尚通過(guò)削減成本做潮流單品低價(jià)傾銷的理念完全相反。
The Airism line is more useful for Westerners than Japanese, because Westerners sweat more and get worse body odor than Japanese who don't sweat much and don't smell.
AIRism系列對(duì)歐美人比對(duì)日本人實(shí)用，畢竟歐美人汗多體味重，而日本人本身不易出汗沒異味。
basic that is timeless with higher than usual quality, cheaper than most brands.
基礎(chǔ)款永不過(guò)時(shí)，質(zhì)量比一般品牌好，價(jià)格還更實(shí)惠。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
on top of all the other comments, uniqlos free hemming brought me in and keeps me coming back!
除了大家提到的優(yōu)點(diǎn)，優(yōu)衣庫(kù)免費(fèi)改褲腳的服務(wù)徹底圈粉了我，讓我一直回購(gòu)！
As a Japanese, UNIQRO WAS more popular because it used to be way cheaper despite the unfashionable design. So when I saw many UNIQRO stores in Europe and heard about its popularity, I was gobsmacked.
作為日本人，優(yōu)衣庫(kù)以前受歡迎是因?yàn)樵O(shè)計(jì)雖土但價(jià)格超低。所以看到它在歐洲遍地開店還這么火，我驚掉下巴。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Uniqlo is quite massive in the Philippines. Their merchandise, though on a pricey side relative to per capita, really suits our weather extremely well. And the quality outlasts the cost. I still have some clothing that I bought when they opened here in 2013. Not to mention that its a no-brainer holiday present here because everyone just appreciates it, which is part of their charm, so much so that during the holidays, one has to line up for a good half an hour or so despite having plenty of checkout counters (we dont have the self-checkouts here yet). I admire that they are big on sustainability as everyone is encouraged to dump unused clothing in their stores so they can either donate to charity or upcycle into new clothing. Financials-wise, they seem to be quite optimistic that they open 1-3 stores each year, and their current strategy is to open big-box roadside stores similar to how outlet stores in the US are setup. Love the US is embracing Uniqlo!
優(yōu)衣庫(kù)在菲律賓非?；鸨ｋm然價(jià)格相對(duì)人均收入偏高，但產(chǎn)品特別適合本地氣候，質(zhì)量也對(duì)得起價(jià)錢。我2013年買的衣服現(xiàn)在還能穿。而且它是過(guò)節(jié)送禮的萬(wàn)能選項(xiàng)，所有人都喜歡——旺季時(shí)就算結(jié)賬柜臺(tái)再多，也得排半小時(shí)隊(duì)（我們這還沒自助結(jié)賬呢）。我還欣賞他們的環(huán)保理念，鼓勵(lì)大家把舊衣扔店里捐贈(zèng)或回收。財(cái)務(wù)方面他們也很樂(lè)觀，每年開1-3家新店，最近還學(xué)美國(guó)開起了路邊大賣場(chǎng)。美國(guó)終于愛上優(yōu)衣庫(kù)了，真好！
Great brand. Shirts last about 6 months for me with weekly washing.
好牌子。襯衫每周洗一次的話，能穿半年左右。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
There were some people who questioned UNIQLO's expansion into overseas markets, but it seems to be a success.
The design is simple, the sizes are diverse, and the price is not bad.
The display and cleanliness of the store is on a different level compared to stores in other countries.
Even though it's expensive, I think I'll buy it all at once to improve my image.
當(dāng)初有人質(zhì)疑優(yōu)衣庫(kù)海外擴(kuò)張，但現(xiàn)在看來(lái)很成功。設(shè)計(jì)簡(jiǎn)約、尺碼齊全、價(jià)格適中，店面陳列和整潔度也比別國(guó)店鋪高出一截。雖然貴，但為了提升形象我打算一次性買齊。
I have worn H&M, Zara, Westside, Flying Machine, Forever 21 etc etc basically all fast fashion brands but Uniqlo has the best quality among the all
H&M、Zara這些快時(shí)尚品牌我都穿過(guò)，但優(yōu)衣庫(kù)的質(zhì)量絕對(duì)是吊打全場(chǎng)。
As I grew older, I realized how hard it is to find a nice white or black t-shirt with no obnoxious branding everywhere. Uniqlo is the answer.
年紀(jì)越大越發(fā)現(xiàn)，想找件純色無(wú)Logo的白T或黑T有多難——優(yōu)衣庫(kù)就是答案。
Uniqlo's offering for tailoring pants is so helpful for more petite girls like me, it 100% sets them apart from other clothing brands
優(yōu)衣庫(kù)提供褲長(zhǎng)修改服務(wù)，對(duì)我們小個(gè)子女生太友好了，這點(diǎn)完全碾壓其他品牌。
I'm waiting for Uniqlo to open in New Zealand. I've been buying from American and UK Unqilo in the past using a 3rd party shipper in the past. All my basics are from Unqilo and they've stood the test of time in terms of quality materials and enduring style
坐等優(yōu)衣庫(kù)進(jìn)軍新西蘭！之前一直通過(guò)代購(gòu)從美英官網(wǎng)買，所有基礎(chǔ)款都經(jīng)得起時(shí)間考驗(yàn)——質(zhì)量過(guò)硬，款式經(jīng)典。
Uniqlo even better than brands like ESSENTIALS. Such high quality and affordable
優(yōu)衣庫(kù)比ESSENTIALS這類牌子強(qiáng)多了，質(zhì)量高還便宜。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
I bought a Uniqlo Crew T-shirt 8 years ago. Still wearing it.
八年前買的優(yōu)衣庫(kù)圓領(lǐng)T恤，現(xiàn)在還穿著呢。
Not me. I walked in but didn't see anything for me.
我就不一樣了——進(jìn)店轉(zhuǎn)一圈，啥都沒看上。
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
Uniqlo is exploiting the ......s. Buying Uniqlo products means you're supporting the exploitation of ......s. You're welcome.
優(yōu)衣庫(kù)在剝削V族同胞。買他家產(chǎn)品等于支持這種剝削。
Uniqlo rules Asia market and ready to conquer. Quality and best value for money. They are not petty on discounts either in store
優(yōu)衣庫(kù)稱霸亞洲市場(chǎng)后要征服全球了。質(zhì)量好性價(jià)比高，打折也從不摳門。
At first, i though uniqlo was expensive, but compare to their quality is not that expensive..now almost 70% my clothes are uniqlo...
以前覺得優(yōu)衣庫(kù)貴，但對(duì)比質(zhì)量其實(shí)很劃算——現(xiàn)在我衣柜70%都是他家的。
Uniqlo is successful because niche mastery now gives any brand the biggest bang for their buck regardless of consumer/commerce niche they business may be operating in
優(yōu)衣庫(kù)成功秘訣在于精準(zhǔn)定位細(xì)分市場(chǎng)，這種策略放哪個(gè)領(lǐng)域都能讓品牌效益最大化。
I hate clothing stores that make you a walking brand. Nike, puma, etc, like bro I dont want to have a giant Nike logo or word written all over my shirt. Hell I dont even want your swish on my pec
最煩把顧客當(dāng)移動(dòng)廣告牌的服裝店。耐克、彪馬這些，兄弟我真不想要滿身Logo——連胸口的小勾勾都嫌多余。
Anybody wearing a uniqlo thermal watching this? stay warm
看視頻的各位有穿優(yōu)衣庫(kù)保暖內(nèi)衣的嗎？注意保暖哦。
I split my time between NYC and South Florida and I just noticed that there is not a single Uniqlo store in the entire greater Miami metropolitan area. That is crazy! Get on this, Uniqlo!
我在紐約和南佛州兩頭跑，剛發(fā)現(xiàn)大邁阿密都會(huì)區(qū)居然沒有優(yōu)衣庫(kù)！太離譜了！趕緊開店??！
原創(chuàng)翻譯：龍騰網(wǎng) http://www.equalizerredsea.com 轉(zhuǎn)載請(qǐng)注明出處
A bunch of weebs went to Japan and saw the stores all over the place thats how
全靠一群日本文化迷去旅游時(shí)看到滿大街的店鋪，回來(lái)就帶火了唄。
yes i bought 20 plain supima black shirt, perfect sizing, simple and done
Uniqlo is really good
對(duì)，我買了20件素色Supima黑T，尺碼完美，簡(jiǎn)單利落——優(yōu)衣庫(kù)確實(shí)強(qiáng)。
I'm an American who lives in China. I've been shopping at Uniqlo for more than a decade. Most of my clothes are from there, and this is also true of a lot of other Americans in China I know. It's the best option, hands down. I suspected that it taking off in the USA was just a matter of time.
作為常住中國(guó)的美國(guó)人，我在優(yōu)衣庫(kù)買了十幾年衣服，衣柜里基本都是他家的——認(rèn)識(shí)的美國(guó)同胞也這樣。它絕對(duì)是最佳選擇，早就料到它會(huì)火到美國(guó)。
I live in US. Every summer we go back home to Japan, we buy tons of clothes from UNIQLO. Top quality with reasonable price like Toyota.
住在美國(guó)，每年夏天回日本都要狂買優(yōu)衣庫(kù)——質(zhì)量頂級(jí)價(jià)格合理，跟豐田車一個(gè)道理。
Their products and image just make sense. I have 2-3 of their products heat tech was very useful for the Japan trip didnt buy more stuff bcuz its not cheap.
他家的產(chǎn)品和品牌形象很對(duì)路。我有兩三件Heattech，去日本旅行時(shí)超實(shí)用，但沒多買因?yàn)椴凰惚阋恕?/b>
Most of the experts in these kinds of reports say the most obvious and generic things. Boring
這類報(bào)道里的專家總說(shuō)些老生常談的套話，無(wú)聊透了。
more than anything, isn't it kinda revolutionary for men? i've never seen so much male shoppers before. while i wait for my boyfriend in the fitting room, i share knowing looks with other ladies also waiting for their boyfriends/spouses
最重要的是，這對(duì)男性來(lái)說(shuō)是不是挺革命的？從沒見過(guò)這么多男顧客。等男友試衣服時(shí)，我和其他等老公/男友的妹子交換心照不宣的眼神。
Wow, a good price/quality balance. Who would've thought that that works. Learn from the Japanese, please.
哇，價(jià)格和質(zhì)量平衡得這么好。誰(shuí)能想到這招行得通呢？歐美品牌快學(xué)學(xué)日本人吧。
i still have clothes that are almost 10 years old, from u iqlo
我還有將近十年前買的優(yōu)衣庫(kù)衣服呢。
No one buys unico in Asia , it sucks here , never bought anything , quality price awful
亞洲根本沒人買優(yōu)衣庫(kù)，爛透了，從沒買過(guò)——質(zhì)量差還貴。
It has been a great trend in asia already long time ago, im glad the other side is catching up the hype
這波潮流在亞洲早火過(guò)了，高興看到歐美終于跟上。
If you live in the tropics and you have a vacation in a cold weather place coming up, having a Uniqlo where you live is a game changer because that's where you can get cold weather clothes for an affordable price. And it's important to get those cold weather clothes at a good price because you might not be wearing those clothes again in the tropics.
住在熱帶的人如果計(jì)劃去寒冷地區(qū)旅游，附近有優(yōu)衣庫(kù)就太關(guān)鍵了——能低價(jià)買到御寒衣物。畢竟這些衣服回?zé)釒Ш罂赡茉僖膊粫?huì)穿了，價(jià)格實(shí)惠很重要。
Some of their sizing are hit and miss probably to cater to a wider audience. The style is clean and timeless tho
他家尺碼有時(shí)不太準(zhǔn)，可能是為了適應(yīng)更多人。但款式確實(shí)簡(jiǎn)潔經(jīng)典。
uniqlo offers more quality products for decent prices compared to most of these US retail brands. They def need to open more stores, theres only 3-4 uniqlos in SoCal.
和美國(guó)零售品牌比，優(yōu)衣庫(kù)性價(jià)比高多了。但他們真得多開店——南加州才三四家。
They need bigger sizes Im 65 260 and cannot find anything there.
需要加大碼！我身高6英尺5英寸體重260磅，根本買不到合適的。
The only Uniqlo thats close to my house is the one in Disney Springs.
我家附近唯一的優(yōu)衣庫(kù)在迪士尼泉購(gòu)物區(qū)。
Most of their items are reasonably priced. Their clothes you can wear to work or meet friends. They dont have weird and ugly designs and overpriced.
大部分單品價(jià)格合理，能穿去上班也能見朋友。沒有奇葩丑設(shè)計(jì)，也不漫天要價(jià)。